Angle: Notoriety that rapeseed producers can receive for offering a sustainable, plant-based product due to the demand for it as well as the global environmental movement.
Global Recognition and Prestige for Rapeseed Oil Processors and Food Producers
In some industries, the outlook of manufacturers remains myopic. This happens for various reasons. Some companies may stick to the status quo because they are hesitant to stray away from what has already been proven profitable towards a riskier product. Plant proteins might fall into this category in the minds of food manufacturers since animal proteins remain the leading source of protein for consumers worldwide. However, the reality is that consumer demand and interest in plant proteins have never been higher, and offering a plant protein option alternative to soy would be a low-risk, profitable maneuver for those involved in the production side of the food industry. Perhaps the most unique and far-reaching benefit that food manufacturers can expect from offering sustainable plant proteins is a high chance of notability from environmentalists and those increasingly interested in changing their habits to promote the sustainability of our processes.
The dramatic rise in population is the major reason why protein especially is overdue for a reappraisal in regards to the manner and sources from which we attain it. In 1950, the global population was 2.5 billion, which rose to 7.7 billion in 2019 and is expected to rise to 11.2 billion by the end of the century. This amounts to an increase of about 30 percent – if animal products remain the leading source of protein, it is impossible to guarantee that they will fulfill the protein-based dietary needs of consumers in the near future. There is a clear necessity for impactful change, and action must be taken now to begin a widespread movement towards environmental change in the food industry. Our methods of food production are still, in some areas, very antiquated. Much of the industry values profit over sustainability, and as food is an obvious necessity, they have been able to get away with this for a long time despite the growing influence of the environmental movement. However, consumers are starting to take notice, and are demanding an overdue revamping of food manufacturing and production.
Evidence of these changing consumer interests can be seen within the statistics of their dietary practices. Plant-based food sales rose 17 percent in 2018 as a result of the growing number of not only vegetarians, but flexitarians (those who consume a mostly plant-based diet with the occasional allowance for animal-based products). This is not only due to the ethical concerns mentioned previously, but also because younger generations are increasingly valuing health, wellness, and nutrition. At NapiFeryn BioTech, we have developed a technology capable of supplying this demographic with a protein option that addresses all of these considerations while also being highly profitable for food manufacturers and producers.
One of the groups that will most benefit from our technology, which we call ALSEOS, is rapeseed oil processors. This is because ALSEOS extracts nutritious plant proteins from rapeseed “cake” – the leftover material from the rapeseed oil-pressing process. Our technology, which will be available to oil processors through licensing agreements with NapiFeryn remaining a technology provider, will be able to double the revenue for rapeseed oil processors. Another group that will certainly benefit from ALSEOS is food producers and distributors, who will be able to expand their offerings for the rising number of flexitarians, vegetarians, and environmentally-conscious consumers.
The leading sources of protein are locked in a duopoly (made up of animal and soy products), but it is difficult to see if this should be attributed to the choices of consumers or to the rigidity of the food industry’s major players. However, the evidence points to the latter. In order to follow the trends and ensure that manufacturers are not left behind, alternative sources of protein need to be introduced across the EU. Because popular protein sources have remained largely unchanged for decades, consumers are eager to try a new option, and the sustainability of rapeseed protein obtained through NapiFeryn’s technology also lends a unique advantage to the potential profitability of these proteins.
NapiFeryn is ready and willing to help producers and manufacturers within the food industry maximize their potential and remodel their processes to promote sustainability, ethicality, and profitability. We also want to help them to realize the increased potential for notoriety and recognition for promoting environmentalism to the rising number of consumers concerned about it. Our technology platform, ALSEOS, has enormous potential for a variety of different groups, but nobody will benefit more than rapeseed oil processors and food producers.